What brands ask before hiring an influencer agency
What does an influencer agency in New York do for a brand?
We find creators whose followers match your buyers, negotiate their rates, brief them and review every post. Each creator's sales are tracked with a code or a link, and the ones who sell become ads run from their own accounts.
Do New York brands need creators who live in New York?
Only when your buyers are in the city, as with a shop or a pop-up. If you ship across the country, we pick creators by where their followers live, wherever that is.
What should I ask an influencer agency in New York before hiring one?
Ask how they pick creators, how long each creator runs, how sales get tracked and who you will talk to. Our answers are follower data, three months, a code or link per creator, and Alice or Dennis.
How much does an influencer agency in New York cost?
It depends on how many creators you run and who they are, so we price it on the call once we know the outcome you want. The audit before that call is free.
Why does each creator run for three months?
A one-time post is hit or miss: it doesn't show the creator's normal views, and fans can tell it's fake when they see your brand once. The fans who buy the most watch a creator a lot, and seeing you again and again tells them the creator likes your product.
How will we know which creators sold?
Every creator gets a coupon code or a tracking link, and we follow each sale through it. If you use Shopify we plug right in, and with another tool we pull the numbers from your system into our dashboard and send you reports.
Can we cut creators who aren't selling?
Yes, every month. We drop the two or three weakest, keep the strong ones and test new creators in their place.
Do we approve the content before it posts?
Yes. You approve the brief and the first video before anything goes live, and if your brand has strict rules we'll help write the content plan so it follows every one.
Will our creators also promote our competitors?
Exclusivity goes into the agreement, with the category and the time window set, so you won't see your creator with a rival next week.
Which platforms do your creators post on?
Every platform. YouTube is usually best for conversions, Instagram and TikTok work well for some products, and Instagram is strong for retargeting ads through Meta.
How fast can a campaign start?
Outreach starts as soon as you approve the shortlist. Locking deals and briefs takes a couple of weeks, then creators film and post on their own schedules within the campaign window.
Get my free influencer audit
We pick creators whose followers match your buyers, give each one three months and its own code or link, and run the posts that sell as ads from the creators' own accounts.